AI Insights · Timothy · July 2025
Top 5 Beauty Retail Apps in Oceania: Q2 2025 Performance
Explore the performance trends of top beauty retail apps in Oceania during Q2 2025, with insights on downloads and active users from Sensor Tower.
In the second quarter of 2025, Sephora - Beauty Shopping saw a fluctuating trend in weekly downloads, peaking at over 10K in early April before stabilizing around 6K towards the end of June. Active users steadily increased, reaching a high of approximately 110K in mid-June.
MECCA - Beauty Shopping experienced a rise in weekly downloads, initially surging to 9.7K in early April, then maintaining a consistent level around 5.7K. The app's active user base remained stable, hovering around 160K throughout the quarter.
Adore Beauty | Shop Beauty Now showed a notable spike in weekly downloads, particularly in late June with a peak of 7.7K. Active users increased from 31K to over 42K, indicating robust engagement.
OLIVEYOUNG GLOBAL had a varied download pattern, with a peak of 2.1K in early June. Meanwhile, active users saw a slight increase, peaking at nearly 6.8K in early June.
Lush Fresh Handmade Cosmetics experienced a gradual increase in downloads, reaching a high of 1.3K in late June. Active users also rose steadily, peaking at around 1.6K towards the end of June.
These insights, sourced from Sensor Tower, highlight the dynamic nature of the beauty retail app market in Oceania. For more detailed analytics, visit Sensor Tower's platform.
